I’m Emilia Cui, a multidisciplinary designer reframing creativity through AI across product, brand and growth. I build clear digital experiences, scalable visual systems and commercially focused creative from strategy through execution.

TIMETREE
ERTHE GOLF
NOM BAKERY
JAUNT
OTHER WATER WEB
EMILIACUI STUDIO
SUKE TYPE
OTHER WATER PRODUCT GEN 2 (soon)
D&AD
YUEEL
RECOMMEND
NARRATIVE

CV
Email
Linkedin

TIMETREEXiamen TCCA Art Center

(Index)

Experiential · Installation

Services
Brand Strategy, Visual Identity, Campaigns, Packaging

Role
Art Director & Designer

TIMETREE is an experiential project at the TCCA Art Center that uses coffee to explore time through participation. Each participant’s interaction becomes part of a visual process, transforming material change into a personal record of time.

The resulting visual language turns each participant’s unique experience into a signed, individual package.

(Return to Projects)

Based in London, United KingdomService for brand, product, digital content and AI generation

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