I’m Emilia Cui, a multidisciplinary designer reframing creativity through AI across product, brand and growth. I build clear digital experiences, scalable visual systems and commercially focused creative from strategy through execution.

ERTHE GOLF
TIMETREE
EMILIACUI STUDIO( in process)
OTHER WATER
JAUNT
NOM BAKERY
SUKE TYPE
YUEEL
RECOMMEND
NARRATIVE

Information
Email
Instagram

NOM BAKERYBig Nom Ltd

(Index)

NOM BAKERY
Bakery · Lifestyle · Retail

Services
Brand Identity,

Role
Brand & Graphic Designer

Nom Bakery grew from an established online community into a physical bakery, with a recognisable cat mascot already at the heart of the brand. I developed a cohesive visual identity around the existing mascot, extending its personality across packaging, environmental graphics and digital touchpoints.

Handcrafted typography, soft cream tones, watercolour textures and expressive illustrations formed a flexible system that created a warmer, more recognisable bakery experience.

 

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Based in London, United KingdomService for brand, product, digital content and AI generation

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