I’m Emilia Cui, a multidisciplinary designer reframing creativity through AI across product, brand and growth. I build clear digital experiences, scalable visual systems and commercially focused creative from strategy through execution.

ERTHE GOLF
TIMETREE
EMILIACUI STUDIO( in process)
OTHER WATER
JAUNT
NOM BAKERY
SUKE TYPE
YUEEL
RECOMMEND
NARRATIVE

Information
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ERTHE GOLFERTHE

(Index)

ERTHE
Golf · Ecommerce · Lifestyle

Services
Brand Strategy, Campaigns, AI Production

Role
Creative Marketing Designer

ERTHE is an international golf commerce platform using AI-powered personalisation to help customers discover products that reflect their style. I led the creative strategy and art direction across four Instagram campaign rounds, building a marketing workflow that connected research, concept development and visual production across organic content, UGC and paid media.

My work helped grow Instagram from 4.8K to 10K followers, while the wider project saw 4× GMV growth. The strongest-performing campaign, Lion Dance, achieved 31.8× ROAS, generating 70 purchases and $7.77K in revenue.

© ERTHE. All rights and intellectual property reserved.

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Based in London, United KingdomService for brand, product, digital content and AI generation

All Rights Reserved ©