I’m Emilia Cui, a multidisciplinary designer reframing creativity through AI across product, brand and growth. I build clear digital experiences, scalable visual systems and commercially focused creative from strategy through execution.

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Frank Turner - Be More KindStudent Project — Response to a D&AD Brief

(Index)

Music · Record Packaging · Illustration

Services
Art Direction, Illustration, Packaging Design

Role
Graphic Designer & Illustrator

A conceptual record packaging project for Frank Turner’s Be More Kind, exploring kindness as a connection that persists through emotional uncertainty.

The hand-drawn illustration brings together embracing arms, nested hearts and tangled lines, moving between moments of tension and tenderness. Deep blue and warm off-white establish a quiet, reflective mood, while the loose marks retain the intimacy of drawing by hand.

The illustration extends across the cover, booklet and disc, creating a cohesive packaging system through recurring lines, textures and colour.

 

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Based in London, United KingdomService for brand, product, digital content and AI generation

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