TIMETREE
Root in time, crafted in every cup.
TIMETREE was developed as a conceptual brand system for TCCA (Topred Centre for Contemporary Art) in Xiamen, exploring how the museum café could become a calm social space for international visitors. Working with environmental art and architecture departments, the café was redesigned as a quiet extension of the exhibition—made for pausing, breathing, and slowing down. As part of the experience, TimeTree introduced its “7+1” gift box:
six classic flavours, each containing 7 routine sachets and 1 blind sachet.
This format turns coffee into a small “time gift”. The concept is that seven days you can plan for and one unexpected moment you didn’t.
A reminder that not all good time has to be scheduled.
Type:
Year:
Content:
Conceptual collaboration
2025 Redesign
Brand Strategy, Graphic Design, Visual Identity,
Product Design, UI/UX Design, Promo
As part of the experience, TimeTree introduced its “7+1” MOMENTS GIFT SET:
six classic flavours, each containing 7 routine sachets and 1 blind sachet.
This format turns coffee into a small “time gift”. The concept is that seven days you can plan for and one unexpected moment you didn’t.
A reminder that not all good time has to be scheduled.
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©TongyueCui2025