YIMULIN
Conveying China’s Halal Trust
As the demand for transparent and science-based halal systems continues to grow, YIMULIN hopes to redefine the way trust is established in the entire industry. Their vision is to elevate halal from certification to a fully traceable, technology-driven ecosystem. To reflect this transformation, YIMULIN collaborated with Tongyue, developing a clearer brand strategy and visual identity. The outcome highlights the visible purity, reliable data, and harmonious unity between technological progress and the halal moral foundation, enabling YIMULIN to assume a more global and forward-looking role.
Client:
Year:
Content:
YIMULIN Food Technology Co.,Ltd.
2025
Brand Strategy, Graphic Design, Visual Identity, Motion, Promo
The visual identity of YIMULIN begins with the combined initials Y–M–L, forming the core structure of the logo. This shape expands into a geometric system guided by a 162° angle, which is a key angle in Islamic geometry derived from pentagonal proportions and used to form stable rhombus structures.
The angle also echoes the Abjad value 10+6+9, symbolizing “second sanctification.” As it rotates across four rhombus points, it visualizes YIMULIN’s Double Assurance: purity confirmed, then elevated again through technological traceability.
Imagery is central to the YIMULIN identity, serving as a defining element within the halal technology and food quality industry.
This is where science meets faith-based trust, where digital systems intersect with real production environments, and where global halal standards merge with clear, disciplined visual communication.
Typography is central to YIMULIN’s expression.
Special Gothic Expanded One gives the brand its bold, structured character, while Roboto ensures clarity and accessibility in longer text.
Together, they create a modern system that communicates precision, trust, and technological confidence.
YIMULIN is built on a disciplined and purity-driven foundation, but because Halal processes often stay hidden behind technical layers, the visual system introduces a checker-grid pattern and refined blue-green tones to reveal cleanliness and traceability in a clearer, more accessible way.
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