Tongyue(Emilia)  Cui

University for the Creative Arts，2025
MA Visual Communication Design

Strategy
Branding & Identity
UI/UX Design & Prototyping
Editorial & Book Design
Printed Matters
Illustration
Campaign & Marketing
Digital Presentations + Slides
Graphic Design

A visual communication designer working across branding, UI and research led projects. She is interested in how design can help make complex systems understandable and accessible, particularly within technology, healthcare and broader social contexts.

Her work focuses on translating abstract or large scale issues into clear and structured visual systems, balancing conceptual thinking with practical use. She values long-term thinking, public-facing design and interdisciplinary collaboration.

She holds an MA in Visual Communication Design with Distinction, awarded with a full scholarship. She approaches design with care and precision, often using drawing as a way to think, explore and refine ideas.

Currently based in the UK and Shanghai.