D&AD NEW BLOOD AWARD
Frank Turner - Be More Kind
This project is a conceptual response to Frank Turner’s Be More Kind, translating themes of emotional vulnerability, repetition, and kindness into a restrained visual system. Inspired by lyrical analysis, hand-drawn looping lines and a muted blue–beige palette are used to balance sadness and warmth, reflecting the album’s tension between pessimism and optimism. The outcome is a minimal album packaging system that expresses emotional circulation through symbolic form and materiality.
Type:
Year:
Content:
D&AD Competition
2025
Graphic Design, Illustration
The palette balances emotional contrast: deep blue suggests melancholy and reflection, while beige softens the composition with warmth and intimacy. This combination visually represents the coexistence of fragility and hope that runs through the album.
Next
Linkedin
Email
Resume
©TongyueCui2025